Sony Ericsson makes listening to music and taking calls a quality experience with the launch of the Stereo Bluetooth™ Headset HBH-DS980, announced today. This stylish accessory delivers wireless music and calls with superior sound performance, even in noisy environments. This is achieved through advances in design, ergonomics and audio:

* Digital noise cancellation/echo reduction to reduce background noise
* Bluetooth™ 2.0 to deliver better quality voice calls
* A2DP (Advanced Audio Distribution Profile) for high quality sound when listening to music
* A hidden OLED display delivers a seamless design effect, much brighter than a conventional LCD display

As more and more people choose to store their digital music on their mobile phone, it becomes increasingly practical to use a Bluetooth™ stereo headset that can deliver quality audio,” explains Jacob Sten, Head of Accessories Business Unit at Sony Ericsson. “This latest headset manages to do this within a compact, stylish design that you will want to be seen wearing. It is so convenient that your phone need never leave your pocket.”

Given a talk time or music playback time of up to 6 hours, the HBH-DS980 has to be designed with comfort in mind. The soft silicon ear buds on the stereo headset are provided in three sizes, so as to ensure an optimum fit with the size and shape of the wearer’s ear. Separate to the headset, the overall unit weighs in at just 27 grams, so won’t be a burden when worn around the neck.

Of course, if you are wearing your headset for long periods, you will also want it to look the part. Finished in a stylish charcoal colour, the Stereo Bluetooth™ Headset HBH-DS980 features a hidden ‘magic mirror’ display that only becomes visible once the headset is activated. Use it to view the title of the song playing on your phone, the battery status of your headset or the details of the caller trying to reach you.

You can use the HBH-DS980 with more than one device at the same time. The new multipoint function allows you to listen to music stored on a Bluetooth™ enabled PC/laptop and handle calls from your phone at the same time.

The Stereo Bluetooth™ Headset HBH-DS980 is designed with the wearer in mind. As well as maximizing comfort and flexibility, its subtle design makes it the ideal companion for a phone such as the new Sony Ericsson T650, also announced today. The HBH-DS980 will be available worldwide from Q3 2007.

Product Specification

Facts and Figures

* Weight: 27 g
* Colour: Charcoal
* Talk/standby/music time: 6/300/6 hours
* Compatibility: Bluetooth™ mobile phones of both Sony Ericsson and other brands that support the Bluetooth™ A2DP profile.
* Auto pairing™ feature compatible with the W550/W600 and future Sony Ericsson Bluetooth™ mobile phones.

Product Compatibility
Sony Ericsson
Sony Ericsson K530i Black GPS Phone (unlocked)
Sony Ericsson K550 Cyber-shot™ phone (unlocked)
Sony Ericsson K600 (unlocked)
Sony Ericsson K610i 3G Evening Red (unlocked)
Sony Ericsson K610i 3G Silver (unlocked)
Sony Ericsson K790 Royal Silver Cybershot (unlocked) 007
Sony Ericsson K790a Cybershot Black (unlocked)
Sony Ericsson K790i Cybershot Black (unlocked)
Sony Ericsson K800i Allure Brown Cybershot (unlocked)
Sony Ericsson K800i Concrete Silver Cybershot (unlocked)
Sony Ericsson K800i Velvet Black Cybershot (unlocked)
Sony Ericsson K810 Noble Blue Cyber-Shot (unlocked)
Sony Ericsson K810i Golden Ivory Cyber-Shot (unlocked)
Sony Ericsson K850 (Sophia) Luminous Green Cyber-shot™ (unlocked)
Sony Ericsson M600i Crystal White Mobile Communicator (unlocked)
Sony Ericsson M600i Granite Black Mobile Communicator (unlocked)
Sony Ericsson P1i Silver/Black (unlocked)
Sony Ericsson P990i Premium Silver (unlocked)
Sony Ericsson S500 Mysterious Green (unlocked)
Sony Ericsson S500 Spring Yellow (unlocked)
Sony Ericsson T650i Blue (unlocked)
Sony Ericsson T650i Green (unlocked)
Sony Ericsson V800 (unlocked)
Sony Ericsson W300 Black (unlocked)
Sony Ericsson W300 Smoke Silver (unlocked)
Sony Ericsson W300 White (unlocked)
Sony Ericsson W550i (unlocked)
Sony Ericsson W580 Walkman Boulevard Black (unlocked) Sony Ericsson W580 Walkman Style White (unlocked)
Sony Ericsson W580 Walkman Urban Grey (unlocked)
Sony Ericsson W660 Walkman Black (unlocked)
Sony Ericsson W660 Walkman Red (unlocked)
Sony Ericsson W810i Black (unlocked)
Sony Ericsson W810i Pearl White (unlocked)
Sony Ericsson W880 Flame Black (unlocked)
Sony Ericsson W880 Silver (unlocked)
Sony Ericsson W910 Red (unlocked)
Sony Ericsson W950i (unlocked)
Sony Ericsson W960 8GB Walkman Phone (unlocked)
Sony Ericsson Walkman W610i Plush Orange (unlocked)
Sony Ericsson Walkman W610i Satin Black (unlocked)
Sony Ericsson Z310a Black (unlocked)
Sony Ericsson Z520 (unlocked)
Sony Ericsson Z610 Luster Black (unlocked)
Sony Ericsson Z610 Rose Pink (unlocked)